Katrin Elster

Ambiguity Activist, Author, trainer, facilitator, community builder, and entrepreneur with a strong emphasis on playful and human-centered learning.

Leading in Ambiguity

New Book "Leading in Ambiguity" out in October 2022

"It could be your hitchhiker’s guide to ambiguity. By showing us how to experience ambiguity as a gift—not a threat—this book makes our personal and business challenges more satisfying."
Eberhard Haug, CISO, DB Schenker Logistics

Katrin Elster
Leading in Ambiguity: How to Transform Uncertainty into Possibilities

Leading in Ambiguity: How to Transform Uncertainty into Possibilities

Katrin Elster & Tamara Christensen, phd

Ambiguity—a lack of clarity—is traditionally viewed as negative, a fuzziness to be corrected. Many people resist uncertainty and change, preferring instead the comfortable idea that what was or what is are inherently better options than what might be. Innovation facilitators Katrin Elster and Tamara Christensen see it differently. To them, ambiguity is a valuable resource for innovation, a space of endless possibility where perceived risk becomes the framework for professional transformation.Leading in Ambiguity is a visually engaging guide for anyone who aspires to help teams and organizations manage ambiguity capacity as they move away from stagnation and toward resilience. Throughout, Elster and Christensen lay out the steps to achieving true innovation in your workplace, from ideas to actions. They’ll guide you through assessing your current roadblocks, identifying your aspirations for growth, and exploring the mindset and design principles that will lead you and your team through an exciting shift in how you think, act, and create. Leading in Ambiguity will come in handy when you’re ready to face uncertainty with empathy and creativity.

Preorder now! Out in October 2022!


Katrin is passionate about creating spaces where others feel comfortable to trustfully share, learn and create together. Under her brands, StrategicPlay® and CoCreACT®, Katrin offers trainings and solutions around strategic co-creation and innovation like LEGO® SERIOUS PLAY® since 2010. She designs and facilitates engaging and visionary workshops with major global organizations, corporates, and universities.


Katrin was born in Hamburg where she lives with her husband, teenagers, and a poodle. In her free time, she loves to build and co-organize international communities and un-conferences like Crea Germany e.V. or play4agile, a major global event for playful approaches in Agile. Katrin can artfully steer any discussion to her favorite topic, ambiguity, and how it can be a negative stressor and a stimulus for growth.


Katrin Elster
Eppendorfer Baum 11
20249 Hamburg
Fon: +49 40 421014-0
E-Mail: service at strategicplay.deHANDELSREGISTER
HRB 85278 Registergericht Hamburg

Geschäftsführender Gesellschafter Jens Hoffmann
DE 224 185 534
CoCreACT® and StrategicPlay® are brands of the Hoffmann Consulting GmbH.